Building incoming one way backward link popularity

 

GUIDELINESKeywords | Page Design | ContentLink Building

 

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Link building

 

Link building

 

Firstly before we explain why link building helps improve your web sites ranking in the popular search engines, let us give you a brief overview of what an incoming, backward, or one way link is. Quite simply, it is a hyper link from another web page to your site. If you look at the source code of this page, you will find this piece of code - <a href="index.html">Guidelines</a>. This means that the visible link at the top of the page where it says 'guidelines', will take you back to our index page. An external link leading away from this site will have the URL of the other site like this - <a href="<http://www.google.co.uk/>">Google</a>. On the actual web page itself, you would only see the word 'Google', however the href tag means that if the link is clicked, it will take you to Google UK.

 

This links are very important when it comes to search engine optimisation. The robots that crawl the Internet follow all this little fellas. They are counted and are literally classed as a vote to your site. The more you have pointing into your website, the more votes you have, the higher you should rank. In principle, it sounds very simple, but there are other contributing factors that make it a little more complicated than that.

 

If you are a dressmaker, then, in Google's eyes, there is no point having a link from here as it is not relevant. Links have to come from a relevant web page, so the page theme has to the same. Google also scores web pages by a method called PageRank, which is a score from 0 to 10. The higher the score, the more power to the link. Also the amount of outgoing links from the page is also a contributing factor, the lesser amount, the more power to you. Server I.P. Address, also comes into play, if you have too many from the same server class I.P. Address, then you run the risk of being penalised be Google's rule of 30 (your listings automatically drop down 30 places). In theory this is a safeguard against link farms. Another key factor is the actual wording of the link or anchor text. If you want to improve in the listings for 'dressmaker', then you should use this as your link anchor. Be very mindful of varying the wording, as too many links appearing with the same wording can also lead to penalisation.

 

How to set up a good link

 

Make sure that where your link appears is not in 'Known bad lists', which can be found by searching for it Google. Make sure that the page you will appear on is in the Google index and is regularly cached. Make sure that your link will be there long term. Try to get it on a page with very few outgoing links, less than 100 is advised, but try to get on a page with less than 50. Don't just go for pages with high PageRank, too many high ranking pages can be misconstrued as spammy, so get a good spread of sites from 0 to 10 PageRank if possible. Do not have too many links going live at the same time, not as important for an established site, but new site owners need to be mindful, depending on your industry, but up to 30 a day will keep your site under the radar. Check the page title of the page you are getting your link from and try to incorporate part or all the page title into your anchor text. Try and get your link as high up on the page as possible. Do not use the same anchor text for every link; try to vary your linking text. We recommend starting with ten keywords and using each ten times, then repeat the process with a further different ten anchor texts, so your first one thousand links are made up of one hundred lots of ten. Rinse and repeat. A good place to start building links is through directories. Dmoz is the best place to start, although your site needs to be absolutely perfect and submitted correctly to the correct category. TIP - Find the lowest level category that is relevant to you to increase inclusion popularity. Other high powered directories, such as Google directory use Dmoz results for their own directory results (not search results), so one link turns into many. Yahoo is also a well respected directory, but is costly for inclusion and payment doesn't necessarily guarantee inclusion. Once you have built a few incoming links, and Google has updated their PageRank display, you will probably start receiving requests for reciprocal link exchanges. We advise against reciprocal linking, but that is just personal choice.

 

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To get you started you can download a free to submit directory list of over one thousand directories.

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Use our submission service, submission to the full list using varied anchor text and descriptions to best suit your site - £375.00 - Buy here

 

 

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